Legal
Privacy Policy
What we collect, why, who sees it, and how to make us stop. Written to be read rather than to be survived.
Applies to this website · Last updated 30 August 2026
01
Who we are
This site is operated by your salesperson, a salesperson registered with the Council for Estate Agencies of Singapore under registration number , operating under the estate agent licence of Huttons Asia Pte Ltd (Agency Licence ).
It applies to this domain and all its pages, the enquiry forms on it, and any direct communications you receive from us as a result — WhatsApp, email, or a consultation.
It does not apply to the privacy practices of the agency as a whole, to other salespersons, or to third-party sites we link to. Once you formally engage us for a transaction, the agency's own group privacy policy applies in addition to this one, because the transaction is conducted under its licence.
The tools on this site — the project directory, the calculators, the rental-yield and distress data — are provided on our behalf by POV Realty, which hosts the site and receives enquiries submitted through it. See who we share data with.
02
What data we collect
Only what is needed to answer you and to stay compliant with Singapore real estate rules. Three buckets, and one deliberate omission.
1 · What you give us directly
- Your name, mobile number and email when you submit an enquiry form — the brochure request, viewing request, shortlist or consultation form.
- What you tell us about your situation in that form or afterwards: the property you are asking about, your timeline, whether you are buying, selling or renting, and anything else you choose to add.
- Messages you send us by WhatsApp, email, or social media.
- Documents you choose to share during a consultation — an IPA letter, a CPF statement, an IRAS notice of assessment, a valuation, an existing tenancy agreement. We ask for these only when they are needed for the specific thing you have asked us to work out.
2 · What is collected automatically
- Standard server logs kept by our hosting provider — IP address, browser user agent, referring URL, timestamp, page requested. These are generated by the act of serving a web page and are not linked to any enquiry.
3 · Public property data
The figures on this site — transaction prices, rents, yields, unit mixes, district medians — come from URA, HDB and other public sources. That data is about properties, not about you, and none of it is derived from your visit.
4 · What we deliberately do not collect
This site runs no analytics of any kind. There is no Google Analytics, no Meta Pixel, no TikTok pixel, no advertising or retargeting tracker, and no cross-site tracking. We do not build a profile of you from your browsing, and we do not buy data about you from anyone.
03
How we use your data
PDPA requires us to be specific about the purpose of each piece. This is the full list.
| Purpose | Data used | Basis under PDPA |
|---|---|---|
| Answer your enquiry, prepare for a consultation, send you what you asked for | Name, contact details, what you told us about your situation | Consent — you submitted the form |
| Follow up on that enquiry | The same, plus our correspondence with you | Consent, withdrawable at any time |
| Conduct the transaction once you formally engage us | Full transaction KYC, collected separately under the agency's regulated process | Performance of contract; obligations under the Estate Agents Act |
| Keep a record and honour do-not-contact requests | The above, plus your opt-out | Legitimate interest; legal obligation under PDPA |
We do not use your data to train models, and we do not sell it. Ever, to anyone.
05
Cookies, storage and third parties
Short, because there is very little to declare.
This site sets no cookies. There is no cookie banner because there is nothing to consent to.
It uses one item of browser storage: a sessionStorage entry holding the public profile of whoever's site you are on — name, photo, contact details — so the page does not re-request it on every click. It contains nothing about you, never leaves your browser, and is discarded when you close the tab.
Your browser also contacts these third parties while a page loads:
- Google Fonts — for the typefaces. Google receives your IP address as part of that request.
- pov.sg — the property datasets the pages compute from. No personal data is sent.
- OpenStreetMap — the location map on a project page only, and only when you scroll to it.
- Calendly — only after you click to book. Nothing loads from Calendly before that.
06
How long we keep it
| Data | Kept for |
|---|---|
| Enquiry with no follow-up | 24 months from last contact, then deleted or anonymised |
| Active client and consultation records | The relationship, plus 6 years — in line with CEA record-keeping rules |
| Transaction documents | 6 years from completion |
| Do-not-contact list | Indefinitely. It is the only way to honour an opt-out permanently, and it holds nothing but the contact detail you asked us to stop using |
| Server logs | Per our host's retention, typically weeks rather than months |
07
Your rights under PDPA
Free of charge, and we will not ask you why.
- Access — ask what personal data we hold about you.
- Correction — ask us to fix anything inaccurate or incomplete.
- Withdraw consent — opt out of marketing or any other consent-based use at any time. We action this within 7 working days and add you to the do-not-contact list so it sticks.
- Portability — ask for a copy of what you gave us, in a machine-readable format, once that provision of PDPA is in force.
- Complain — if you think we have mishandled your data, you can go straight to the Personal Data Protection Commission at pdpc.gov.sg. You do not need to raise it with us first.
To exercise any of these, email with the subject line "PDPA Request". We acknowledge within 3 working days and respond substantively within 30 days.
08
Security, children, and changes
Security. Enquiries are sent over HTTPS and stored in access-controlled systems. No system is perfectly secure, and we will not pretend otherwise — but we hold as little as we can for as short as we can, which is the part that actually limits the damage.
Children. This site is not directed at anyone under 18 and we do not knowingly collect their data. If you believe a minor has submitted an enquiry, tell us and we will delete it.
Changes. If this policy changes materially we will update the date at the top. Continuing to use the site after that means you accept the revised version.
09
Contact
One licensed salesperson runs this practice, so the person responsible for your data is the person you have been speaking to.
- Name
- CEA registration
- Agency
- Agency licence
- Phone
- Registered office
- Website